Let's face it.

The whole world has a mobile device.

No one lugs around a computer when they are out on the town.

As a matter of fact, there's a major 'shift' occurring around the world, and people are starting to surf with their smartphones and tablets MORE than their desktops and laptops.

So what do you need on a mobile site?

—Keep in mind the person viewing your site is mobile.

The essentials:

How to find you, how to call you, what your hours are, your menu and a few other cool things about you.

That's it.